Consumer Activation

RED BULL GUEST HOUSE

EXCLUSIVE, CURATED EXPERIENCE AT FAENA HOTEL DURING MIAMI GRAND PRIX

From May 6-8, 2022, Red Bull took over the Faena Hotel in Miami Beach and curated a world class experience for guests attending the Miami Grand Prix. Our team joined forces with Corso Marketing Group to help with the execution of partnership activations, hospitality plan, as well as support the trackside consumer experience. From managing the hotel blocks, in-room gifting, trackside experiences, Red Bull Air Show, 200 person yoga, and more — it was a weekend to remember.

Our

Role

On-site
Logistic Support

Partnership
Execution

Hospitality
Management

Consumer
Experience

Photo Credits: Jeremy Deputat, Daniel Zuliani